Part-time CMO & Fractional Marketing leadership for food brands

Fractional Marketing in short

More hands-on than consulting, more strategic than an in-house profile, outsourced marketing helps SMEs and scale-ups reach the next level—without hiring full-time.

How We Work

Our Fractional Marketing offer

Other ways we work

1. Set the direction
Define a strong value proposition and a clear strategy aligned with your business goals.

2. Structure the marketing, innovation & CSR plan
Build simple, prioritised and actionable 1–3–5 year plans.
Define and adjust resources, and keep a budget for test & learn.

3. Move into action
Coordinate your R&D, insights, product, media teams, freelancers and agencies to deliver high-impact projects.
Review past initiatives before launching new ones.

4. Measure and refine
Track the right metrics and adjust as you go.

5. Embed the method
Implement the right tools (including AI), automate where possible and pass on lasting know-how.

1 to 5 days per week over 6+ months — with the following missions:

• One-off missions — to scope a high-stakes project or support a key transformation.

• Interim management — to bridge a leadership gap or steer a transition period.

• Bespoke coaching & training — to energise your team and boost their marketing capability.

🦸‍♀️🦸‍♂️🦸‍♀️ Whether solo or alongside our network of trusted experts, we assemble the right team for every challenge. Our talent pool : https://lacollab.com/en

tailored to your needs

Behind MaïMaï, Audrey Le Borgne

Our approach

Slow the pace, lead the race

🐌 MaïMaï means snail in ancient Japanese — a nod to intentional slowness, the path taken with purpose… and the nickname of Maëlys, daughter of our founder.

A name that invites us to slow down — to look closer, to understand better, to act smarter.

Here we pause, clarify, simplify. We define a clear, realistic and ambitious direction — and then stay by your side to make it happen. Because we love doing things from A to Z.

25 years of commitment to positive impact

✔️ Strong expertise in strategic marketing, innovation and sustainability, built within leading international groups (CPW – JV Nestlé & General Mills, Nestlé)

✔️ An approach that combines strategic vision with hands-on execution, from local to global level

✔️ Multicultural experience (France, Switzerland, Mexico, Turkey) and fluent in four languages (FR / EN / ES / DE)

✔️ A strong appetite for design thinking, consumer insight, and collaborative workshops.

✔️ Curiosity, sincerity and enthusiasm … for the long run.

Trusted by

Our expertise

Brand Positioning

Clarify your vision and build a distinctive marketing strategy — to gain visibility and impact.

Sustainable Innovation

Turn ideas into tangible projects — for sustainable revenue growth.

International Expansion

Assess market potential and accelerate your international launches.